Rebrand for two of the UK's Indoor Snow Slopes
Rebrand for two of the UK's Indoor Snow Slopes
Published : 21-Aug-2025 07:29
Two of the UK's indoor snow slopes, The Snow Centre at Hemel Hempstead and Chill Factore in Manchester, have announced they will come together under the same brand.
The rebrand introduces a new name for Chill Factore and was unveiled earlier this week.
Ian Brown, Managing Director of Snowcentres Limited, said:
"This is more than a name change for Chill Factore and a logo refresh for Hemel — it's the beginning of a bold new era.
Since acquiring Chill Factore in 2021, we've made huge strides, transforming performance through investment in people, technology, and marketing. Now, by uniting under one brand, we're creating a national destination for snow lovers — one that's accessible, inspiring, and fit for the future."
Join the conversation : Discuss this in the J2Ski Forum
This news item has been viewed 67 times.