Skiers Want Value, Snow & Space, Survey Finds
Skiers Want Value, Snow & Space, Survey Finds
Published : 05-Oct-2025 12:38
UK skiers prioritise value for money and fewer crowds on the slopes, according to community ski resort review site Snomad's pre-season ski resort finder quiz.
The findings show that value for money remains top priority, with 54% of respondents prioritising this, followed by quiet slopes at 39% and the quality of skiing at 35% ranking second and third respectively.
Unsurprisingly, over half of the respondents 52% want "ideally, lots of snow," whilst a slight surprising - yet pragmatic 19% are content with "enough to ski is fine by me."
What's particularly striking is Snomad's success in attracting younger demographics, with the 18 – 44-year-olds accounting for nearly 55% of respondents and 70% of all site visits.
This younger profile mirrors a wider shift: 18-44s lean heavily on peer reviews and ratings to make purchase decisions - ski trips included.
Snomad founder Dan Lever said: "With the cost-of-living squeeze and year-on-year rises in resort costs, value sits front and centre, while the strong pull of quiet slopes suggests many are looking beyond the most mainstream, high-cost, peak-week hotspots. It points to a preference for lesser-known, great-value resorts that still deliver standout quality of skiing, without the hassle of long lift queues."
The Snomad resort quiz algorithm uses a dataset of 220,000+ community-submitted ratings across 20 resort categories and 1,075 responses collected between 1 July – 21 September 2025 including ski lift efficiency, ski schools, après and value for money plus other data such as resort statistics, to match users with suitable resorts based on their answers.
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