They are indeed struggling to fill the beds these days. Bookings come in later and later every year, and I guess therefore at discounts.
This is part of the reason that they have agreed to the new skilift link between
Auffach and
Alpbach being built at considerable expense next summer. Beds filled have gradually been falling away over the last 10 years according to the official stats.
That said......I see plenty of people on the slopes and in the bars during the day (some of course commuting from
Munich, but not that many).
I think it is such a "family" resort that there simply isn't the drinking enthusiasm you get at bigger resorts. People have dinner and go to bed.
O'Malleys can get vaguely busy, and the White Rabbit sometimes with younger crowd. Most people end up in the Cave Bar later on......but it is all very patchy, and hit and miss, and generally quiet!!!