Iceman wrote:Awards? What you on about?
I'm quoting the marketing blurb. You say it is attempting to make it clear. I am just pointing out the muddy bits.
Learning to read,,,,,,,( marketing lingo)
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I'm quoting the marketing blurb. You say it is attempting to make it clear. I am just pointing out the muddy bits.
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Started by Pavelski in Ski Chatter 15-Dec-2011 - 20 Replies
Volf
reply to 'Learning to read,,,,,,,( marketing lingo)' posted Dec-2011
I'm quoting the marketing blurb. You say it is attempting to make it clear. I am just pointing out the muddy bits.
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Ski Montgenevre with Ski Etoile - no queues, snow sure
Edited 1 time. Last update at 18-Dec-2011
Pavelski
reply to 'Learning to read,,,,,,,( marketing lingo)' posted Dec-2011
Iceman,
What I am "getting at " is to make skiers/consumers aware that if they want to make an "intelligent" choice of ski it is not by just reading marketing ads.
The ads are aimed at getting the most skier types to choose ski zzz . Over the years the same "hyperbole" is used to promise; greater control, greater speed, greater prestige, greater "revolutionary technology", great turning ability, etc,,,,!
Be honest, the goal of marketing is to sell,,,,not to inform!
Rare is the ad that informs and sells !
That is where I am getting at. Know that those ads are selling you an "image", a desire for you to be better skier, faster skier, most techno skier, etc,,,,
Give the latest, hot Blizzard Cochise ski to an intermediate skier and see what he/she will do in 60+ cm. of powder!
In short,,I am suggesting to skiers to become "educated" on how to read ads. To find other sources of information about skis and finally to know what their needs are !
There are no "miracle" skis,,only hard work, lots of practice on slope will make you a better skier!
Read on,,,,
What I am "getting at " is to make skiers/consumers aware that if they want to make an "intelligent" choice of ski it is not by just reading marketing ads.
The ads are aimed at getting the most skier types to choose ski zzz . Over the years the same "hyperbole" is used to promise; greater control, greater speed, greater prestige, greater "revolutionary technology", great turning ability, etc,,,,!
Be honest, the goal of marketing is to sell,,,,not to inform!
Rare is the ad that informs and sells !
That is where I am getting at. Know that those ads are selling you an "image", a desire for you to be better skier, faster skier, most techno skier, etc,,,,
Give the latest, hot Blizzard Cochise ski to an intermediate skier and see what he/she will do in 60+ cm. of powder!
In short,,I am suggesting to skiers to become "educated" on how to read ads. To find other sources of information about skis and finally to know what their needs are !
There are no "miracle" skis,,only hard work, lots of practice on slope will make you a better skier!
Read on,,,,
Trencher
reply to 'Learning to read,,,,,,,( marketing lingo)' posted Dec-2011
There have been a few huge innovations in skiing, metal edges, P-tex, parabolic side cuts, etc. There are changes of the same order going on now, but they are more technical and less obvious. The problem is as Pavel suggest is that in the past every minor and hardly significant change has been heralded as a huge breakthrough. The current real breakthroughs are thought too technical to go into detail for the average Joe(I think there's also a lot of concern over patents). The first quote is actually true of many skis in the last couple of years, but it is easy to dismiss it given the unwarranted hype of the past.
The tip rocker/ early rise tip thing is a huge boon to the average low intermediate skier. The rossi whatever 74 was the most common rental ski at the Park City resorts last year. As nearly every lift ride up had someone sitting next to me with a pair, I ask many people their opinions of the ski. They all said they felt they were skiing better, and it was generally easier. Forget whether or not their skiing had actually improved, the important thing is that they were having a better experience. One (maybe two)design change that can have such an impact is not just hype.
The tip rocker/ early rise tip thing is a huge boon to the average low intermediate skier. The rossi whatever 74 was the most common rental ski at the Park City resorts last year. As nearly every lift ride up had someone sitting next to me with a pair, I ask many people their opinions of the ski. They all said they felt they were skiing better, and it was generally easier. Forget whether or not their skiing had actually improved, the important thing is that they were having a better experience. One (maybe two)design change that can have such an impact is not just hype.
because I'm so inclined .....
Edited 1 time. Last update at 19-Dec-2011
Ian Wickham
reply to 'Learning to read,,,,,,,( marketing lingo)' posted Dec-2011
Here Here you guy's agree completely...... :thumbup:
Pavelski
reply to 'Learning to read,,,,,,,( marketing lingo)' posted Dec-2011
Trencher,
As always you are right on !
The "rocker" design has changed the skiing experience ! It has gotten away from using race skis as the "reference" platform to other skis models !
My point is that rocker skis are great in specific settings and not so great in other settings! I have three rocker skis. The Blizzard Cochise, The Fischer Watea 110 and the Rossi S3 ! All are great in soft powder, well groomed slopes. In hard packed, ice blue, race type courses,,,,,,,,,,,well I did not like them at all !
Yet I read in ads, heard reps in technical workshops and read in ski chat sites how great they are in hard packed slopes. The perfect "one quiver" ski !
Here is another marketing ad from a "revolutionary ski" !
You guess the year and ski company !
"The lightest high-performance ski on the market.
For the performance oriented skier. ZZZZ provides low swing weight for fall line skiing through the mogul fields. For high speed turns, the ZZZ is going to surprise you with its unique carving ability and sure tracking stability. ZZZ stands out as the finest all-round high performance ski you can buy with consisitent performance in slush, powder, hard-pack and ice .
It took two ( note one one) entirely new revolutionary innovations in ski construction to make zzzz happen. A fiberglass glass wrap and a omega dyna-plex acrylic foam core. Together they comprise an entirely new ski construction which will make you the best skier on the slopes. "
Note how ad mentions all terrain ski. Revolutionary design. Best skier !
There is a saying in the skiing business. "A great skier can ski any ski " ! Its not the ski that makes the difference,,it is the skier!
What a great ski does it makes "trying to ski easier, heaven and special "
Read wisely those ads!
That is my point!
As always you are right on !
The "rocker" design has changed the skiing experience ! It has gotten away from using race skis as the "reference" platform to other skis models !
My point is that rocker skis are great in specific settings and not so great in other settings! I have three rocker skis. The Blizzard Cochise, The Fischer Watea 110 and the Rossi S3 ! All are great in soft powder, well groomed slopes. In hard packed, ice blue, race type courses,,,,,,,,,,,well I did not like them at all !
Yet I read in ads, heard reps in technical workshops and read in ski chat sites how great they are in hard packed slopes. The perfect "one quiver" ski !
Here is another marketing ad from a "revolutionary ski" !
You guess the year and ski company !
"The lightest high-performance ski on the market.
For the performance oriented skier. ZZZZ provides low swing weight for fall line skiing through the mogul fields. For high speed turns, the ZZZ is going to surprise you with its unique carving ability and sure tracking stability. ZZZ stands out as the finest all-round high performance ski you can buy with consisitent performance in slush, powder, hard-pack and ice .
It took two ( note one one) entirely new revolutionary innovations in ski construction to make zzzz happen. A fiberglass glass wrap and a omega dyna-plex acrylic foam core. Together they comprise an entirely new ski construction which will make you the best skier on the slopes. "
Note how ad mentions all terrain ski. Revolutionary design. Best skier !
There is a saying in the skiing business. "A great skier can ski any ski " ! Its not the ski that makes the difference,,it is the skier!
What a great ski does it makes "trying to ski easier, heaven and special "
Read wisely those ads!
That is my point!
Trencher
reply to 'Learning to read,,,,,,,( marketing lingo)' posted Dec-2011
You have the wrong type of rocker skis Pav for ice. My skis have early rise tips (tip rocker)and are designed for just one thing, carving on hard packed icy snow. WC GS skis now have tip rocker as well. As I was getting at above, I think the manufacturers are not pushing early rise tips to advanced front side skiers because they fear the rejection that parabolic skis suffered when first introduced. This design is used on all GS and SL racing snowboards now, but so far only on GS racing skis (AFAIK).
because I'm so inclined .....
Pavelski
reply to 'Learning to read,,,,,,,( marketing lingo)' posted Dec-2011
Trencher,
Will "explore" those since the new 2013 skis are coming out in 30 days !
Will keep you posted !
Pavel
Will "explore" those since the new 2013 skis are coming out in 30 days !
Will keep you posted !
Pavel
Trencher
reply to 'Learning to read,,,,,,,( marketing lingo)' posted Dec-2011
Someone was telling me yesterday that most of next years slalom skis will have early rise tip, so that's not the exception any more.
because I'm so inclined .....
Topic last updated on 22-December-2011 at 08:17